חיפוש

E-Commerce Evolvement

In recent years, there has been an increase in purchases through online channels. The Coronavirus has accelerated online growth as many people who could not leave their homes were looking for an available and convenient solution. From grocery shopping to medicines, apparel, electronics, and more - the Israeli consumer has begun to order much more online.


The growth in E-commerce in 2020 is estimated at tens of percents in various industries. Businesses that did not operate an online site or delivery services before Corona, had to adapt to the situation to survive and enjoy the growing traffic in this channel.

Covid19 has forced many consumers, especially older populations that did not use e-commerce before, to do so since their options during that time were limited. After experiencing the convenience online shopping, some even continued to do so when the restrictions on citizens were canceled and the market re-opened.


The convenience of this channel also leads to many consumers purchasing more due to the availability on this platform. As more and more companies use cookies to tailor advertisements to suit each person, consumers become more tempted to place orders through websites. Many businesses are already connecting their sites to various social media platforms to increase their customer base and opportunity.


Businesses also benefit from rise in E-commerce as many businesses take advantage of this to streamline their logistics, workforce, and more. Shipping price is often paid by the consumer and many companies offer free shipping when spending a certain amount, which in some cases drives total purchase expense higher.

Following the increase in online channels, shipping companies have also grown, and today many companies offer fast deliveries anywhere in the country.

With stronger efforts being invested into online sites and delivery logistics, E-commerce is expected to continue developing and gaining popularity over upcoming years.

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